Digital Marketing

Digital Marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is people spend twice as much time online as they used to 11 years ago. and while we say it a  lot, way people shop and buy really has changed, meaning offine marketing isn't as effective as it used to be

Tactics

search engine optimization (SEO)
Content marketing
Inbound Marketing
Social media marketing
pay-per-click
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Online PR



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